Dermot was the Managing Director and Owner of a printing company. The company was hamstrung with debt due to investment in equipment and property. There were nine employees and the business just managed to cover costs and payroll year to year, Dermot’s salary consisted of whatever was left when everyone else had been paid.
The primary issue was the insufficient focus on Sales generation, with a consequent adverse effect on Cash Flow.
Dermot wanted to be in a position to pay off all debts, pay himself a reasonable wage and reduce bank debt, while sharing profits with the Team.
Time management was a problem too. Dermot was responsible for doing everything including making the sales, managing the team and monitoring the accounts. Most business came from repeat customers and there was no capacity to generate new or increased sales.