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Out of Losses & Into Profits: Gerry’s story

The Challenge:

Gerry was the Managing Director and Owner of a family-run company that supplied, installed and maintained computer equipment and services. The business employed 15 staff.

At the time we started working together, Gerry’s accountants had just advised him that the annual results showed their first ever loss of €32k which halved their total reserves. This compared with expected profits of €18k.

Gerry’s background was as an engineer. He was experiencing difficulty in implementing everything in the business that needed to be done, including making the sales, managing the team and monitoring the accounts.

His wife also worked in the business, and neither of them had enough time to spend with their family of four teenagers. Personal interests and hobbies had been totally shelved for over two years.

The primary issue was the continuing losses and the depletion of reserves. Of even greater concern: being able to spend time with family and have a better quality of life with financial freedom which they valued at €1m personal net worth within five years.

How I Worked With Gerry & His Team:

We quickly implemented three changes to enable Gerry to work more efficiently and free up time:

  • The most effective engineer of the team was promoted to the role of Service Manager, previously one of Gerry’s tasks. 
  • The incompetent accounts person was replaced. This meant that Gerry was available to focus on key account management and business generation instead of fire fighting on accounts and cash flow.
  • A system of track and measurement on Engineers time was introduced and moved productive/chargeable time from 62% to an excess of 80%.

The Results:

Profits for the following year exceeded €30k. Two engineers were encouraged to leave and did not need to be replaced until turnover grew by 25%.

Within three years, Gerry provided statements of personal net worth showing in excess of €2m and his working week was down to 40 to 45 hours, with a minimum of six weeks annual leave.

Feedback

“I never realised the value of focus and time. The time we spend away from work gives us the pleasure to enjoy our family and hobbies but also helps us have a better perspective on the business.”

Gerry

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