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Profit but No Cash

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Lots of profit, but no cash: Maryanne's Story

The Challenge:

Maryanne was the Managing Partner of a professional services firm that had two partners and 11 staff. Both turnover and profit had shown double digit growth each year from the time she took over, culminating in a €1.5 million turnover and an excess of €500k profit (before partner salaries) the previous year.

However, the firm’s bank overdraft was always up against the limit of €275k. Both her accountant and the bank thought the business could could easily manage and afford an overdraft of €400k, and were recommending that as the appropriate course of action. Without the overdraft, Salaries and Revenue Commitments could not be paid regularly, and partners’ drawings were stifled.

Maryanne wanted the business to be free of the overdraft within two years, thus providing them with financial independence.

How I Worked With Maryanne:

Practical steps were immediately taken to begin reducing the overdraft amount:

  • One of the senior Professionals was given responsibility for completing work-in-progress, expediting invoicing and introducing Interim Billing. The Accounts/Administrator was given a Credit Control Clerk from existing resources.
  • Revised Trading Terms & Conditions were rolled out for all new clients and all existing Clients, with sign-off required on payment by direct debit.
  • The Managing Partner made direct contact with the top 20 accounts to appraise them of the revised procedures. This accounted for more than 80% of the Revenue generation.
  • Revised Management Reports on Work-In-Progress, Billing & Cash Collection were reviewed weekly with all Fee earners.

The Results:

Within six months, the bank overdraft became a bank deposit.

In the sixth month, lodgements exceeded €1m. The business could consider an opportunity to buy a book of business which would increase turnover by 30% and net profits by 40% and finance the purchase without resorting to any funding.

Feedback

“It’s crazy to think of all the grief, hardship and sleepless nights my partner and I have had over the last two years. The worst aspect is that we had poor advice from both our accountants and our bankers, people that we trusted. I will never ignore my gut instincts and the lessons I learned at home in our own family business: ‘Don’t count the Sale until the Cash is in the Bank’

Maryanne

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